status : Completed
This study examines the demand patterns, customer preferences, and distribution challenges associated with Crystal Clear bottled water in urban markets. It evaluates factors influencing consumer choice such as price, quality perception, packaging, and accessibility. The research also analyzes the effectiveness of current distribution channels, identifies operational gaps, and proposes strategies to improve market reach, product availability, and overall competitiveness in the bottled water industry.
Ethiopian Food and Beverage Industries
